Waste to Code
Period of implementation of the project:
2019 – ongoing
As technologies change at a great speed, product life cycles become shorter. Devices are becoming redundant each year. The amount of e-waste is growing rapidly and it’s a significant environmental issue. E-wastes at homes contain hazardous substances that may pose considerable environmental and health risks, especially if treated inadequately. While we have a well-run waste management system at Vodafone Turkey, we wanted to draw attention to e-waste issue, because e-waste has the second biggest impact on the environment after energy. Also, e-waste is a complicated topic to explain to people. No one knows what to do with them.
In line with our Planet targets,we developed Waste to Code sustainability project to raise awareness and contribute to solving e-waste issues. In June 2019, we started to collect e-waste from our employees brought from their homes. Then we recycled them through a licensed company Akademi Çevre. They paid the scrap value to us, and we donated this amount to Vodafone Foundation to open a coding class for children who don’t have any opportunity to access the digital world. In the second phase, we expanded the project to our dealers and Vodafone Business Digitalization Truck. Then, we invited our ecosystem, business partners and corporate customers to the project. 21 business partners become our project partners. We supply them e-waste boxes and communication materials from videos to digital contents which explain e-waste issues. Our partners’ employees bring their e-wastes to support our project. Thus, they don’t only support the creation of coding classes, but also gain awareness on recycling and e-waste. We carried out an effective communications campaign to overcome the lack of knowledge on e-waste. We shot short videos starring our CEO and our employees to show different types of e waste and how to recycle them.
We received many emails from our employees asking us what e-waste was, if they could bring a television, an electronic scale or a vacuum cleaner. Employees who join the project become the agents of change. We collected and recycled 2 tons of e-waste so far. 7 coding classes were opened around Turkey (Mardin, Samsun, Adana, Uşak, Gaziantep, Bingöl, Çanakkale). Today 21 business partners and their 13.800 employees collect e-waste to recycle. People are so motivated to recycle and implement sustainable solutions because this supports environment and children’s digital skills. We raised people’s awareness of recycling and environmental consciousness, they became role models for each other.
Company: Vodafone Turkey
About the company:
A part of the Vodafone Group, which operates as one of the world’s leading technology communications providers, Vodafone Turkey offers a range of telecommunications technologies including fixed, mobile and content services to individuals and enterprises in line with its vision of “building a digital future for everyone”.
Sustainable Development Goals
Vodafone Turkey, Akademi Çevre, Vodafone Foundation, 21 Business Partners