Period of implementation of the project:

2019 – current days

Challenge: 

Goal: To create a corporate system to support women empowerment, to promote the principles of gender equality and to counteract the spread of gender discrimination and violence.

Key project objectives:

• Conducting a corporate audit of the company’s gender balance and pay equity
• Creating a corporate parenting support program, promoting equal responsibility for raising a child
• Creating a corporate program to counteract domestic violence
• Implementation of a gender-balanced recruitment and promotion system
• Ensuring advocacy for gender equality in the Ukrainian society and among employers

Solution: 

The expansion of partnership to promote the 5 Sustainable Development Goals, combating violence and discrimination by:

• The usage of the WEPs Gender Gap Analysis Tool to evaluate the company’s practices and analyze the progress made;
• The development of an annual plan, including integration of the principle of gender equality and non-discrimination in all key aspects of the company’s work: recruitment and human capital management, content creation, cooperation with contractors and partners, advocacy of the media group;
• Creating a specialized department for sustainable development and involvement of employees in the development and implementation of projects in the field of gender equality;
• Creating a corporate parenting support program and projects to promote equal involvement in a parenthood;
• development of an action plan to counteract domestic violence and establish zero tolerance for all forms of discrimination;
• coverage of problems and current barriers for achieving gender equality in Ukraine in news and special projects of the media group;

Results: 

• The overall gender balance of the organization – 53% women, 47% men
• At the top management level – 56% women, 44% men
• Internal promotions – 49% women
• No gender pay gap
• The first in Ukraine corporate program to combat domestic violence was created and launched. It includes assistance / support to victims in the following areas: psychological, legal, security, labor, financial, logistics.
• Recruitment, vacancies and job descriptions are based on the principle of gender neutrality and reporting on the company’s commitment to gender equality. 
• Gender equality advocates are identified in StarLightMedia News. Regular coverage of the topic is provided by journalists of Vikna-Novyny and Fakty website.
• StarLightMedia indicator in the WEPs Gender Gap Analysis Tool has increased 4.2 times. In 2019, it was 11% out of 100. Currently, it is 47%.

Category: People

Applicant: StarLightMedia

About the company: 

StarLightMedia – Ukrainian company leader in the production and distribution of content for television and digital platforms. 

Sustainable Development Goals

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