WOMEN EMPOWERMENT PRINCIPLES IN ACTION: Integration of Gender Equality Principles into Business

WOMEN EMPOWERMENT PRINCIPLES IN ACTION: Integration of  Gender Equality Principles into Business


Period of implementation of the project:

2019 – current days


Goal: To create a corporate system to support women empowerment, to promote the principles of gender equality and to counteract the spread of gender discrimination and violence.

Key project objectives:

  • Conducting a corporate audit of the company’s gender balance and pay equity
  • Creating a corporate parenting support program, promoting equal responsibility for raising a child
  • Creating a corporate program to counteract domestic violence
  • Implementation of a gender-balanced recruitment and promotion system
  • Ensuring advocacy for gender equality in the Ukrainian society and among employers


The expansion of partnership to promote the 5 Sustainable Development Goals, combating violence and discrimination by:

  • The usage of the WEPs Gender Gap Analysis Tool to evaluate the company’s practices and analyze the progress made;
  • The development of an annual plan, including integration of the principle of gender equality and non-discrimination in all key aspects of the company’s work: recruitment and human capital management, content creation, cooperation with contractors and partners, advocacy of the media group;
  • Creating a specialized department for sustainable development and involvement of employees in the development and implementation of projects in the field of gender equality;
  • Creating a corporate parenting support program and projects to promote equal involvement in a parenthood;
  • development of an action plan to counteract domestic violence and establish zero tolerance for all forms of discrimination;
  • coverage of problems and current barriers for achieving gender equality in Ukraine in news and special projects of the media group;


  • The overall gender balance of the organization – 53% women, 47% men
  • At the top management level – 56% women, 44% men
  • Internal promotions – 49% women
  • No gender pay gap
  • The first in Ukraine corporate program to combat domestic violence was created and launched. It includes assistance / support to victims in the following areas: psychological, legal, security, labor, financial, logistics.
  • Recruitment, vacancies and job descriptions are based on the principle of gender neutrality and reporting on the company’s commitment to gender equality. 
  • Gender equality advocates are identified in StarLightMedia News. Regular coverage of the topic is provided by journalists of Vikna-Novyny and Fakty website.
  • StarLightMedia indicator in the WEPs Gender Gap Analysis Tool has increased 4.2 times. In 2019, it was 11% out of 100. Currently, it is 47%.

Category: People

Applicant: StarLightMedia

starlight media logo

About the company: 

StarLightMedia – Ukrainian company leader in the production and distribution of content for television and digital platforms. 

Sustainable Development Goals



The UN Global Compact

the UN Women

the UN Population Fund

CSR Development Center

National Democratic Institute