Critical Thinking and Theory of Constraints (TOC) without constraints

Critical Thinking and Theory of Constraints (TOC) without constraints


Period of implementation of the project: 

2014 – 2019


Current education system in Ukraine does not provide sufficient knowledge on how to run a business (to find a “niche”, to set up processes, to take management decisions). 

As young as experienced businessmen lack such knowledge. Small and medium-sized businesses “drown in red ocean”, conduct business in a cost-cutting logic and don’t know how to work in pure competition. Besides that, people of all ages lack critical thinking skills.

At the end of 2014, a difficult year for Ukraine, Apple Consulting® together with the free-of-charge online education platform Prometheus (a startup at that stage), set a goal to provide for the public a free permanent access to the global deep knowledge, experience and tools – to do the best in order to provide people with the tools to deeply analyze situations / processes, develop breakthrough solutions and accelerate individual and social progress.


Exactly  for the Prometheus platform from 2015 to 2019, Apple Consulting® team has developed and produced three free-of-charge practical video-online courses. They provide key principles and tools for building sustainable business and for  critical thinking. For the first time in the world, the courses contain a mixture of knowledge and practical experience such as: 

  • The Theory of Constraint (TOC) approaches and tools, developed by Dr. Eliyahu Goldratt. TOC philosophy and tools are applied by Zara, Amazon, Wal-Mart, McDonalds, TATA Group etc.;
  • 20 years of Apple Consulting® TOC approaches implementation experience within companies.

Each course consists of several lectures, case-studies, practical tasks and communication on the forum. To obtain a certificate participants have to pass an exam. All courses are free-of-charge, permanent and available to all.

The first course (2015) reveals the grounds of business management. The second course (2016) provides the tools on how to build a decisive competitive edge. The third course (2019) covers the mechanics of a unique tool for dilemma resolution and breakthrough solutions development for complicated business and life situations.


The Apple Consulting® course in 2015 was one of the first for Prometheus’ startup. The platform up to now has 1.8 million users. The number of participants in three Apple Consulting® courses is currently 80 779, aged from 16 to 88. Among them 8 758 participants have passed exams and received certificates. The annual increase in the number of participants of these 3 permanent courses on averages is more than 30%.

Category: Prosperity

Company: Apple Consulting®


About the company: 

Аpple Consulting® is a leading consulting company that provides a full range of professional services to reinforce market positions and enhance business efficiency in developing and implementing the decisive competitive edge. Apple Consulting® believes that collaborative work with a client shall result only in larger throughput, ROI, ROA, and EBITDA, as well as market capitalization of the client.

Sustainable Development Goals

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