Project description:

Challenge: The company aims to draw public attention to the importance of inclusion and gender equality, while inspiring people with disabilities to stay resilient and never give up despite trials.

Solution: A cross-platform approach — digital, print, event — with the involvement of influencers and media helped achieve broad reach. For the first time, Marie Claire Ukraine released an issue with three covers, featuring Ukrainian athletes on each cover. Along with that, a digital project with Mary Kay highlighted inspiring women. A brunch with champions, 30 influencers and more than 10 media outlets strengthened the campaign’s impact, and a feature on Suspilny and media publications further expanded the campaign’s visibility.

Result: The cross-platform campaign reached over 2 million people and 2.5 million views across media and social platforms, uniting a wide audience around shared values and important social challenges.

Partners:

Mary Kay

Category: Social Change

Company: Burda Media Ukraine

About the company: 

Burda Media Ukraine is a Ukrainian media company that has been creating for over 15 years high-quality information products (e.g., the magazine Marie Claire, Lisa, Dytyna Media, and Burda style websites), services and content that meet the needs of the Ukrainian audience for reliable information on a whole range of topics: health, raising children, beauty and fashion, entertainment, trends and new products in various fields.