Live towards

Live towards

Project description:

According to the Ministry of Veterans Affairs of Ukraine, as of April 2024, there are more than 1,200,000 war veterans among us. Of them, more than 110,000 people have various forms of disability. And this number is constantly growing. Unfortunately, returning home, veterans face many challenges, namely, the consequences of injury, psychological trauma, and difficulties in adapting to civilian life. It often happens that people do not understand their feelings and needs, and this creates a sense of isolation.

Veterans do not have to face the challenges of reintegration in society alone. FUIB has created the platform “Live towards “, which is a set of initiatives united by the goal – to let civilians and veterans take steps towards each other for equal integration and interaction. The war veterans are greatly involved in the development of the platform, as they participate in discussion of its  testing, operation, and fulfillment of relevant projects. The project has also united different Ukrainian veteran communities.

During 1 month, the project achieved the following results:

  • Chatbot “Financial Restart”, an application aimed to improve financial literacy that involved 310 veterans.
  • Financial Hub, hosting offline meetings on economic topics with 65 participants involved.
  • Photo project in the shop windows of TSUM Kyiv shopping mall with portraits of veterans who have returned to live life to the full after serious injuries. It has raised publicity for 3.5 million contacts.
  • Telegram channel (401 subscribers).

Partners:

Superhumans; Veteran Hub; InvictusGames; Uklon; The heart of Azovstal; TSUM Kyiv.

Category: People

Company: FUIB

About the company: 

FUIB is a large and reliable private bank that strives to be a financial advisor and assistant for clients, anticipate their needs, and offer effective solutions. FUIB is included in the NBU’s list of systemically important banks of the country. The bank runs its business with great responsibility, investing part of its profit in the team development, as well as in the business environment, and local communities, in order to improve the customer experience, and support the state. The bank is trusted by more than 127,200 corporate clients and 1.6 million clients – individuals.