Period of implementation of the project: 

2020 – the project continues

Challenge: 

During 2020 Vodafone significantly expanded 4G coverage in all regions of Ukraine, thus enabling residents of more than 4700 settlements to use high quality and fast mobile 4G Internet. Residents of many small towns and villages with the launch of 4G have opened up new opportunities for development of local entrepreneurship.

At the same time a significant number of Ukrainians faced leisure time problems: due to COVID-19, they lost the ability to travel and engage in tourism abroad as well as safe visiting crowded places in Ukraine – cities, seaside. So we asked ourselves: how can mobile 4G Internet promote safe domestic tourism and support local business in a pandemic period.

Solution: 

We have supplemented mobile site findandfollow.com.ua on which our routes for independent excursions in 7 cities of Ukraine were placed earlier and added a new section – Village Routes, which promotes domestic tourism and supports local business in small towns and villages. Even during a pandemic, the site allows you to choose the best route for safe green tourism and avoid crowds near the tourist locations of large cities. The site users can enjoy historical places and picturesque landscapes. Village Routes also introduce users to local small businesses: farmsteads, wineries, lavender or tulip fields, and even snail or oysters farms for gastro-tourism enthusiasts! Today the site presents 60 tourist routes in all regions of Ukraine

At the start of the project, to talk about domestic tourism opportunities and  benefits of travelling in Ukraine, we organized a series of online conferences with journalists, local businesses, and regional administrations. We also actively promote the project among social network users through Facebook and Instagram pages.

Results: 

200 000 Village Routes visitors

1 mln reach in social media

8500 online listeners

67 media articles

Category: Prosperity

Company: Vodafone Ukraine

About the company: 

PrJSC “VF Ukraine” is a leading telecommunication company in Ukraine. It has about19 million subscribers. It provides digital services, including mobile services, 4G and 3G Internet, fixed Internet access, mobile TV services, IoT solutions, cloud services, as well as services based on big data analytics. The company provides 4G and 3G coverage in 24 regions of Ukraine, 82% of Ukrainians have access to Vodafone 4G services, 86% use the 3G connection of operator.

Sustainable Development Goals