Period of implementation of the project:
3 June — 31 August, 2021
Intellias believes in smart, eco-friendly cities. Transportation is one of the key bottlenecks. Sustainable mobility, especially the usage of a bike, allows to reduce traffic, create no air pollution, and keep people healthy. In Ukraine, bike culture and infrastructure are not well developed. Another issue is road safety. It results in a little number of people using bikes as a means of transportation.
We decided to address it on different levels.
- Promotion started by launching IntelliBike Challenge. 5 ambassadors from 5 cities, that were new to cycling got branded bikes, became role models who took the challenge of cycling every day.
To engage more colleagues, we started IntelliBike Flashmob and offered special reflective stickers for riding and tracking rides in the Intellias Strava club.
At the end of the summer, we had a big raffle of useful accessories for all participants.
Also, we went on traditional corporate bike trips that happened in four cities this year.
To get a new perspective on mobility we organized short movies screening Urban Mobility Shorts in partnership with Wiz-Art. To engage broader audience, selection was available online in Ukraine, US and Germany.
Lviv’s main bicycle location IntelliBike Space was made within City Workshop. We had a content part: IntelliBike Ambassadors shared their experience, Lviv Cycling Association with Bike Patrol explained traffic rules, Head of transportation at Lviv City Council made a keynote about mobility, the fun part with a thematic stand up, a free bike workshop from MTB Stock, mapping of favorite bike routes and a raffle of unique bike.
- To increase road safety we organized online and offline bike schools.
Also, we got reflective stickers to make cyclists more visible in darkness, and shared it with our colleagues, event’s participants and partners.
- We partnered with City Institute, joined focus groups, and collected favorite bike routes that will be taken into consideration while updating the Lviv bicycle concept to contribute to infrastructure development.
Intellias specialists mentored a team of Bootcamp by Kharkiv IT-Cluster, who developed a prototype of an app for beginners in cycling.
5 Ambassadors cycled the whole summer.
IntelliBike Challenge and Flashmob was held in 5 Ukrainian cities.
123 Participants of Intellias Strava club.
300+ people from Ukraine, Germany and USA watched Urban Mobility Shorts.
200+ Participants of offline events.
101 Appearance in national, regional and local media. 97 900 people reached via social media.
About the company:
Intellias is one of the biggest Ukrainian IT companies with more than 2000 professionals. The company develops software solutions and provides professional services, specializing in the automotive industry, navigation systems, financial and telecommunications technologies. More than 2 billion people use tech products developed by Intellias engineers.
Sustainable Development Goals
Big Short, City Institute, City Workshop, Kharkiv IT Cluster, Lviv Cycling Association, MTB Stock, veliki.ua, Wiz-Art.