Project description:

Since the beginning of the full-scale invasion, Ukraine has been primarily associated with war on the global stage. However, our country also possesses a significant cultural heritage that deserves attention. In partnership with Crowe Global, the company decided to promote our country’s cultural heritage and create a cultural project. AuthentiC is a project designed to raise awareness about Ukraine’s culture. The main goal of the project is to popularize Ukrainian culture, create and promote the country’s brand through its identity, national customs, and tangible and intangible cultural heritage. AC Crowe Ukraine is aimed at raising awareness about Ukraine’s cultural wealth, emphasizing that Ukrainians are not only brave and resilient, but also educated and culturally developed.

The project results included engaging over 100 employees of AC Crowe Ukraine and representatives from the Crowe Global Network worldwide to let them know about Ukrainian culture, its heritage, and its impact on global culture. The outcomes of the Authentic project were presented to Crowe Global partners at the Global Conference in Washington. Through this project, we were able not only to showcase that Ukraine is a developed European country with its own traditions and ancient history, but also to involve colleagues in the development of cities and communities, thereby creating a positive image of our country as a cultural center that requires special attention and protection.

Partners:

Crowe Global

Category: Digitalization

Company: AC Crowe Ukraine

About the company: 

AC Crowe Ukraine upholds the highest standards of quality by providing professional services in the fields of audit, financial accounting, law, taxation, and consulting. The company has an excellent reputation on the Ukrainian market and represents Crowe Global, which ranks 9th among the world’s top audit networks, operating in 140 countries with 800 offices and 40,000 employees. The network boasts a history of over 100 years of successfully delivering professional services.