National program of Morshynska Together for Nature – SAVE LYNX
Period of implementation of the project:
The main goal and big idea of the project — to stress attention to Red Book disappearing animals and plants and to call all citizens to action: to save ecosystem of unique Carpathian forests.
Creation of Non-standard Communication, choice of original marketing instruments to attract attention to the issue – generating creative ideas, infotainment in such serious question – such approach gives us the opportunity to receive good coverage, to engage opinion-leaders, celebrities etc.
Collaboration with partners from another fields&spheres, promotion of Ukrainian art,
Support of small business representatives and young talented artists, united and inspired by the same idea & principles of big aim – SAVING NATURE of Carpathian and the whole Ukraine
Total coverage increased 10 000 000 people
Crowdfunded money for buying of 20 photo-treps to fix the lynx in wild nature conditions
Supported by Morshynska global research&monitoring.
3m high ICE installation in the canter of Kyiv – like a visual symbol of lynx disappearing.
Installation of LYNX SCULPTURE in Morshyn – small town – Morshynska place of birth.
WWF Ukraine experts created first draft report of Lynx European Saving National plan.
Company: IDS Borjomi Ukraine
About the company:
IDS Borjomi Ukraine – leading national natural mineral water producer of Ukraine, socially responsible company, expert in quality of Carpathian natural mineral waters.
Morshynska – the biggest Ukrainian natural mineral water, born in Carpathian mountains – brand with strong eco-position in saving nature and Carpathian ecosystem.